Coors Light sponsors Puerto Rican Day events - The Business Journal of Milwaukee:

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The sponsorship involvement by the MilletBrewing Co./Coors Brewing Co. jointg venture also includes a donationof $75,000 for scholarshipz to the National Puerto Rican Day Parad and Diversity Foundation Scholarship Funds. The funds enablwe students to complete their high schookeducation and/or continue their studies at an institutio n of higher learning. More than 500 students from 25 stateas have benefited from the prograjm since its inceptionin 1997. MillerCoors, which claim Coors Light is the best-selling beer in Puertk Rico and NewYork City, said the annual Puertok Rican Day parade in Manhattan attractsw three million spectators.
In Chicago, a week-lonfg festival includes a parade that attracts making it the largest Hispanic event inthe city. Financia terms of the Coores Light sponsorship werenot disclosed.