Use summer

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Many of us, in fact, tend to view May as an endin ofsorts … and August as the beginningh of the last half of the But what about June and July? Many peoplre pull back during the summer months. New product launches, marketingv efforts, training and new projects are put off unti Augustor September. However, I consider the summerr months to be filled withspectacular opportunity. Take some time off. But then get back to refreshed and refocusing your energies on every possible summer opportunity to buil dyour brand. Remember, you are your brand and by building your brand all 12 monthsx of the year you can leveragw your individualityand uniqueness.
Why is summef a terrific time to reinforce and expanr yourpersonal brand? Because most of us tend to be less harriesd and more laid-back in warmer weather. We actuallyt have time to “get it.” Don’t miss out on some of the most productivw months of youryear — June, July and August. Here’s one professional’s story: John, an ownerf of a large commercial realestate company, has had yearzs of success in the local With the current economic times, John recognized the reality that he neededc to establish his own brand identityt that aligned with his company’s strong brand.
“oI have operationalized my personal brand into my dailyt work and keep this branding top of My customers and employees have noticed things like a new tag new bio and new way of introducin myself andmy company,” he says. The results? John has alreaduy increased business forthe year, and is winninf contracts when his competitors are still struggling. “Inn the summer, it seems like peopler have moretime — or take time to actuallyg get to know you and what you do,” he “I’ve already had meetings with prospective customers that seemed less hurried and, were more productive.” So, what about you?
Are you goinb to use the summer to buile momentum and create more success?